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A Land Apart,
since the 9th century
More rugged than the Riviera, more discreet than Provence — Brittany is the France most travelers never reach.
Here, cliffs stand where vineyards end, and tides set the rhythm, not clocks.
This is slow travel in France, the way it once was — grounded, quiet, and deeply personal.
This is Brittany.
Travel Tailors,
not travel agents
We never sought places where postcards repeat themselves, where big-name coffee chains blur the streets, where every step feels pre-written.
We searched for what still breathes. What resists the travel script.
And we chose to offer it quietly. No speeches. No pressure. Only the kind of journey we’d entrust to ourselves.
Apoena wasn’t made to cover every map corner — but to reveal a single corner, where France still whispers like a secret.
We believe slow tourism in France means finding time again — in textures, in silence, in stories written just for you.
How We Walk
with you
Planning with care.
Staying close without getting in the way.
We Listen
We begin by listening — not just to where you want to go,
but to how you wish to feel.
This is how slow tourism in France begins:
with presence, not programming.
Every journey is a personal story.
We Curate
From what we understand, we craft a path that fits.
Our recommendations are never generic —
each one forms your French countryside itinerary,
shaped around your rhythm, your season, your tone.
You Book
You stay in control.
We don’t book for you — we suggest, you choose.
This is not agency work.
It’s what a travel planner in France can be,
when they write, not sell.
We Support
Throughout your journey, we stay close without crowding.
Support is here, in English, whenever you need.
It’s the quiet kind — built into slow travel,
crafted for people who move differently.
What
we offer
Three distinct approaches to experiencing Brittany, each respecting the principles that guide us.
L'Horizon
Fully Personal
$150/day
— • —
For those who don’t want to plan. Only to feel it was all meant to unfold this way.
- A handcrafted, day-by-day itinerary — built from the ground up
- A seamless rhythm between stays, moments, and pauses
- Quiet adjustments, 24/7, along the way, based on your energy and the weather
- Includes all features from Vision
→ A personal travel planner in France — for intuitive travelers with limited time.
For instance:
Morning coffee in a harbor town. Noon crossing to an island that disappears by dusk. Tidal pools by afternoon. Dinner with the sea returning.
Vision
Curated Freedom
$110/day
— • —
For those who want structure without constraints.
- Thoughtful combinations of places and moments.
- Curated selection of accommodations and dining
- Daily suggestions adapted to weather and mood
- Includes all features from Le Phare
→ A balanced French countryside itinerary for first-time visitors to Brittany.
For instance:
Swim, eat, wander. Three beaches. Four crêperies. One beautiful thread through Brittany.
Le Phare
Autonomy First
$60/day
— • —
For independent travelers who value freedom with a safety net.
- Daily presence via WhatsApp in English — discreet, human, responsive
- Suggestions only when asked — no agenda, no intrusion
- Quick support if plans shift, transport is missed, or weather turns
- A local ear, quietly tuned in
→ Ideal for experienced travelers seeking minimalist slow travel in France.
For instance:
A text message suggesting a coastal market only open that morning, or redirecting you to a sheltered bay when the planned beach is windswept.
A Journey
once...
She began an eight-day journey in Rennes.
Walked through myths in Brocéliande.
Ate scallops by a fairy lake.
Climbed into clouds in the Monts d’Arrée.
Traced the pink stone of Ploumanac’h,
crossed to Bréhat, and slept in a chapel.
She ended in the Morbihan, with lobster, islands,
and a quiet vow to return.
She had chosen L’Horizon.
Enough to change how she moves through time.
Seasonal
collections
We design only 300 journeys a year — enough to give each one our full care, and keep Brittany’s quieter pace intact.
Everything Begins Softly
including this
Within 24 hours – usually sooner, someone from our team will write back. No robots, no scripts. Just the first few steps of something made just for you.
